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Building Meaningful Professional Relationships: Networking with Authenticity and Intention

The world of networking has undergone a significant shift in recent years, with a greater focus on personal branding and authenticity in building meaningful professional relationships. In today's hyper-connected world, the importance of connecting with others on a deeper level cannot be overstated. In this blog post, we'll explore five key strategies to help you network with intention, ensuring that your connections provide and receive value while enhancing your personal brand.

1. Focus on genuine connections, not the quantity of contacts

The days of collecting business cards and amassing a large number of contacts are long gone. The modern approach to networking involves focusing on genuine connections with people who share your values and interests, rather than simply trying to grow your contact list.

To build these connections, invest time in getting to know the person behind the title. Engage in meaningful conversations and listen actively to what they have to say. You'll find that these genuine connections lead to more fruitful professional relationships and a stronger personal brand.

Develop your personal brand

When networking with intention, your personal brand is an essential element. A strong personal brand helps you stand out in a crowded market and can open doors to new opportunities. To develop your personal brand:

  • Identify your unique strengths, values, and passions

  • Create a cohesive online presence, including your website and social media profiles

  • Share valuable content that showcases your expertise and thought leadership

Remember, a strong personal brand takes time to build. Be consistent and authentic in your messaging, and your network will grow organically.

2. Read the person’s bio and their most recent LinkedIn post

Before connecting with someone on LinkedIn or attending a networking event, take the time to research the individual. Read their bio, browse their recent LinkedIn posts, and explore any articles or presentations they've shared.

This research not only helps you better understand the person's professional background and interests but also provides valuable conversation starters when you meet or connect online. By demonstrating that you've taken the time to learn about them, you'll make a positive first impression and set the stage for a more meaningful connection.

Engage with their content

Once you've done your research, engage with the person's content on LinkedIn by leaving thoughtful comments on their posts or articles. This shows that you're genuinely interested in their perspective and can lead to more in-depth conversations down the line. Plus, engaging with others' content is an excellent way to boost your visibility and personal brand on the platform.

3. Introduce yourself in a tailored message

When reaching out to a new connection, avoid generic messages and make your introduction personal. Referencing their latest achievement, article, or post not only shows that you've done your homework but also helps to establish a common ground.

For example, instead of saying, "Hi, I'd like to add you to my network," try something like, "Hi Sarah, I recently read your article on sustainable business practices and found it incredibly insightful. I'd love to connect and learn more about your work in this field."

A tailored message demonstrates your genuine interest in connecting and can pave the way for a more meaningful relationship.

4. Use the language that you normally use

When networking, it's crucial to be authentic and true to yourself. Don't try to conform to a certain culture or overdo it with politeness. Instead, use the language and tone that you typically use in everyday conversation.

By being yourself, you'll come across as more relatable and genuine, which will make it easier for others to connect with you on a deeper level. Embracing your authentic voice also helps to reinforce your personal brand, making you more memorable to those you meet.

Emphasise authenticity in your personal brand

Your personal brand should reflect who you are, both professionally and personally. Emphasise your unique qualities, values, and experiences to create an authentic brand that resonates with your target audience. This authenticity will make your networking efforts more effective and help you build stronger relationships.

5. Always reply to direct messages (DMs)

Whether you're receiving an invitation to connect, a request for assistance, or a simple hello, always make an effort to reply to direct messages. Even if you're not interested in the opportunity or connection, a polite "no, thanks" is preferable to ignoring the message altogether.

Responding to DMs demonstrates professionalism, respect, and courtesy, which can help to strengthen your personal brand and reputation. Plus, taking a moment to respond can earn you good karma and potentially open up new opportunities in the future.

Maintain your online presence

As part of your commitment to networking with intention, it's crucial to maintain an active and up-to-date online presence. Regularly share valuable content, engage with others' posts, and update your profiles to reflect your current professional status. This helps to ensure that your personal brand remains relevant and visible, while also facilitating ongoing networking opportunities.


In the age of authenticity and personal branding, networking with intention has become more important than ever. By focusing on genuine connections, researching individuals before connecting, personalising your messages, embracing your authentic voice, and replying to direct messages, you'll be well on your way to building meaningful professional relationships that provide and receive value.

Remember, networking is an ongoing process, and maintaining these connections is key to long-term success. Invest in your relationships, cultivate your personal brand, and you'll reap the rewards of a robust professional network.

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