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Workplace communication skyrockets as employees embrace technology and company goals

Updated: Dec 10, 2022

Employees are the backbone of any company. They are the most important asset for any business. But how can you ensure that your employees are happy and feel confident about their work?

Communication is a key factor in every workplace. Employees should be given a clear understanding of their company’s goals so that they can work better. Employees need to know what the company is doing and why it's doing it.

This way, employees will feel more confident in their jobs and have a sense of purpose in what they are doing. They will also be more motivated to do their best work because they know how their work contributes to the company’s success.

Employees feel more confident when they know more about their company’s goals

A report by Trade Press Services shows that as many as 85% of employees claim they are most motivated when regularly updated about company news and information. Goals are also another area where employees seem to lack the information they need.

And, according to Gatehouse, as many as 64% of businesses cite the following as crucial information they want to communicate:

  • Their business strategies,

  • Values, and

  • Purpose.

Moreover, IBM indicates that 72% of employees don’t fully understand their companies’ business strategies.

Only 5.9% of organisations communicate goals daily. This is important as clear business goals are a crucial component in directing employees. Furthermore, only 23% of company executives claim that they are efficient at aligning employees’ goals with corporate purposes. As a result, a majority of employees lack direction in work.

The lack of understanding and information flow seems to lie within the communication. But, this time, the problem seems to be the lack of proper communication plans. Companies with internal communication plans may lack the resources they need to evaluate and improve them as they progress with work. Or, the problem may lie in the lack of proper plan structure and organisation.

The effects of great communication skills are undeniable. 73% of employers want employees with strong written communication skills. The Association of American Colleges and Universities cites additional communication skills employers look for:

  • Think critically

  • Communicate clearly

  • Solve complex problems

Interestingly, the right communication skills may be even more important for a workplace. This could be more important than possessing the right experience. It’s not just the employees that need to possess these skills. Companies whose leaders have effective communication skills have a 47% higher return to shareholders.

Communication devices have become a work essential

The workplace is changing and the way people communicate is changing with it. As a result, communication devices have become a work essential. Employees are communicating more and more through their devices, which has changed the way we do business.

Employees are spending more time on messaging and less time on phone calls or in-person meetings. It’s become easier to send a message than to pick up the phone, so communication has shifted to digital platforms. 85% of employees use more than one communication device to communicate at work. When it comes to the actual device use, people tend to communicate via:

  • Computers — in 44% of the cases

  • Smartphones — in 36% of the cases

  • Tablets — in 16% of the cases

  • Desktop phones — in 5% of the cases

If they’re receiving voicemails, 82% claim they prefer text messages. This is because the text is easier to scan for the right information. Another popular solution is a team communication app. People prefer online communications and meetings. Examples of online communications are:

  • Emails — in 48% of the cases

  • Mobile phones — in 20% of the cases

  • Desk phones — in 10% of the cases

  • Text messaging — in 8% of the cases

  • Online meetings — in 8% of the cases

Businesses tend to use 3 communication tools, on average. Globally speaking, these averages slightly differ, according to a world-encompassing Statista report:

  • North America — 3.1 communication tools

  • Asia Pacific — 3.42 communication tools

  • Europe, Middle East, and Africa — 3.56 communication tools

Regardless of how many communication tools are used, the popularity is clear. 44% of employees want to use their business communication tools more. Great communication skills are sought after, even more so than demonstrated experience. By improving workplace communication, businesses increase retention, productivity, and performance, and can save millions in profit.

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